Word of the week: HEADLINE
Related expressions
1. headline – a line of words printed in large letters as the title of a story in a newspaper.
The headline in the paper read “Rage murder of a famous actress”.
2. attention-grabbing – to draw or attract someone’s attention.
The attention-grabbing slogan helped the company increase its sales and gain control of the market.
3. pun – an amusing use of a word or phrase which has several meanings or which sounds like another word.
The pun she used in her speech made the audience laugh out loud.
In context
What would you think if you saw the following newspaper headline: “Tiger Woods plays with own balls, Nike says”. The headline is amusing for the reader but for Tiger Woods it is somewhat embarrassing. Did the journalist make a mistake or was it a deliberate trick to grab the reader’s attention? What can make or break a newspaper article is its headline. According to journal experts a good headline should be concise, informative and at times entertaining but of course in good taste. The headline should provide enough information to give the reader an impression of what the content of the article is about.
It is not easy to write an attention-grabbing headline. We can find many bad and funny examples of headlines, such as: “Big Ugly Woman wins Beauty Pageant”, or “Enraged Cow Injures Farmer with Ax”. The headline ought to highlight an item of news that should be interesting for the reader. If the headline is too clever the reader might not understand the pun and misinterpret the content of the article. The idea is to make the headline short and simple thus telling the reader what he needs to know.
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